Building a Sustainable Real Estate Schedule
In real estate, you need to build your prospecting schedule with sustainability in mind. We have all been to conferences and had the rush of excitement when we get back. We plan on putting everything into action but after a few days, we lose interest and begin to stop doing these activities. Usually, this is because what we are trying to do is not sustainable. We plan to prospect for 8 hours a day, doing activities we don’t like, and we tell ourselves that we are doing it, “to be successful.” You don’t need to work 24/7 in real estate to be successful; you just need a sustainable prospecting schedule.
Join a Real Estate Team or Go Solo?
There is so much to know in real estate. The list of skills required to be a successful real estate agent is endless. How does one learn everything they need to know to be a successful real estate agent? Well, it comes down to the people you pair with. That might be choosing to join a real estate team or working closely with a real estate mentor. If you are new real estate agent (0-2 years experience) a team and mentor is recommended in most cases. If you are a growing agent (3-5 years experience) then a team may work or you could just want to pair with a great mentor.
Free Marketing Ideas for New Real Estate Agents in 2019
Being a real estate agent is an expensive career. There are all your known costs like your brokerage, office supplies, board dues, and then there are all those additional marketing costs that you weren’t expecting. How can you generate leads if you don’t have the marketing budget of other REALTORs? Well, it’s actually much easier than you would think. The best source of business for a new real estate agent with a low budget is your sphere. You need to know how to best stay in front of your sphere to start producing at a high level.
How To Never Split The Difference in Real Estate
As a real estate agent, you need to know how to effectively negotiate with other real estate agents, sellers, and even your own buyers. In the book Never Split the Difference by Chris Voss there are a number of tips and tricks for real estate agents. Two of the most power concepts include Tactical Empathy and Calibrated Questions. These two parts to negotiation make the other party lower their guard and it turns the negotiation into a problem solving venture.
Real Estate Advice I’d Give My Younger Self
Asking someone in real estate, “if you were to start again, what would you do differently,” can be one of the most powerful questions. This can feel like someone’s silver bullet to success and the answers can be very telling. In this episode, I discuss three things I wish I did differently from the start and some fast tips if you wish to start doing these things right away. They are letting go of fear, setting a prospecting schedule, and geo-farming.
The Power of Public Speaking in Real Estate
Public speaking in real estate can be a huge lead generation source and it can quickly expand your influence as a real estate agent in your community. Yes, it takes work to learn how to public speak and it can be a challenge to land speaking engagements off the start, but with some time and effort, speaking can be a great source of business. Start by going to Toastmasters. From there you can start crafting your speech and refining your content. Finally, you can reach out to event organizers in your city and you can start building your influence.
Handling Negative Real Estate Reviews
In real estate, negative reviews are just part of the business. They aren’t fun and they can really sting but they do happen. Avoiding them completely either means you aren’t taking enough challenges with your business or your aren’t asking enough people for reviews. Negative reviews can be an opportunity. You can respond with positive customer service and actually put your business in a better position despite the negative review.
Email Marketing Hacks for REALTORs
As a real estate agent, email marketing can be fantastic way to build relationships with people in your database. It’s just important to you approach your real estate email marketing with the right strategy. In this podcast, we discuss a few of the best hacks for REALTORs who want to leverage the power of email marketing using such platforms as Mailchimp. You will learn about subject lines, open rates, unsubscribers and more.
How To Pick a Real Estate Niche
Choosing a real estate niche can be one of the best things for your real estate business. But, how do you go about selecting a real estate niche or speciality? There are many options to choose from like geo-farming, demographic farming, property type specialties, and transaction type specialties like foreclosures or short sales. Choose the best real estate niche involves looking at the different types of specialities, analyzing the commercial intent, gauging your interest, committing, and moving forward without fear.
Selling Real Estate to Analytical Personalities (Blue/High C)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 types: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). In this podcast, you will be learning how to sell to the Blue personalities or the High C personalities. These are the analytical personalities and the detail oriented people. They can be very slow to make decisions and need all of the information before moving forward.
Selling Real Estate to Steady Personalities (Green/High S)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue) . In this podcast, you will be learning how to sell to the Green personalities or the High S personalities. These people dislike conflict and are risk averse. They crave safety and are slow to make decisions. Knowing how to sell to this personality type is very important because there is risk and change when someone is buying or selling a home.
Selling Real Estate to Influencer Personalities (Yellow/High I)
Selling real estate requires a keen understanding of people and their personalities. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). Each of these 4 personalities require a different sales approach to win them over in real estate. High I personalities or Yellows are outgoing, enthusiastic, and the life of the party. As a real estate agent, you will need to perfect your small talking skills as they want to know who you are. They are very concerned with likeability and rapport.