Selling Real Estate to Dominant Personalities (Red/High D)
Selling real estate to dominant personalities takes skill and tact. Dominant personalities are coded with the color Red or known as High Ds in a DiSC personality test. High Ds are risk tolerant, quick to make decision, and they prioritize results and time. In sales, you never want to “tell” a red personality what to do as they will resent the salesperson; furthermore, you want to be first in the door because they will be quick to select an agent on the spot.
Four Personalities You Need To Know in Real Estate (Colors)
As a real estate agent, you will deal with many different types of people and personalities. Knowing how to sell to each personality type can be a huge advantage as a real estate agent. There are various personality testing mechanisms, but the testing we use is DiSC and associate each 4 personality types with a color. There is D - Driver (Red), I - Influence (Yellow), S - Steadiness (Green), C - Conscientious (Blue).
In this real estate agent training podcast, you will learn about the 4 different personality types.
B2B Sales in Real Estate
In real estate, agents are quick to have many conversations with potential consumers, however, they forget about business contacts. REALTORs that overlook business to business (B2B) contacts are missing a large potential source of referrals. Just like other business owners, real estate agents can build strong relationships with other business owners in theri city.
Best Closing Gifts for Buyers and Sellers
Choosing a closing gift for a buyer or seller can be difficult in real estate. There is no real etiquette set out and it can be a challenge to determine if it should be a personalized gift or a systematized approach. Although it can take some time, selecting the right gift can be extremely important and can strengthen the bond between you and your client. Not to mention, it just feels good to give a nice closing gift to a client!
What is the Real Estate 3-2-1 Habit
As a real estate agent, you need to have a plan when you first get into the office. You should be able to start the day in a similar way each day with strategies that set your mindset up for success. The Real Estate 3-2-1 is a simple exercise that you can do every morning when you first get into the office. It will take less than 5 minutes and will leave you feeling happier, more optimistic, healthier, and productive.
3 Stats Real Estate Agents Need to Know
The top real estate agents wear a lot of hats and they wear them well. One of those skills that every top real estate agent needs is understanding the real estate market and interpreting the data. Understanding your local real estate statistics won’t just help you price properties and understand value, it will also differentiate your in your marketplace. Most agent’s knowledge of stats extend only to basic figures such as average sale price and average days on market. It’s not that there’s anything wrong with this numbers, but they are just the beginning when it comes to understanding market stats.
How To Easily Make $100,000 in Real Estate
In real estate, making $100,000 is a very achievable goal. Having a commission goal of $100,000 is a common number that most new and growing real estate agents will set for themselves and you can hit this goal even if you don’t have any people in your database. In this post and podcast, you will learn how you can go from have no people in your database to $100,000 in real estate commission in 1-2 years.
Why You Don't Like To Prospect in Real Estate
For most real estate agents, their favorite activity in real estate is not prospecting, however, prospecting is the main driver behind a REALTOR's income. Most agents end up trying to prospect daily by doing activities they don't like or don't fit with their personalities. What if prospecting didn't have to be such a challenge and you could look forward to your daily prospecting?
In this real estate agent training podcast, you will learn why you may not like prospecting and what you can do about it.
Do You Have a Lead Quality Problem in Real Estate?
As a new real estate agent, one of the main challenges that you will face is getting leads. This is a common problem that not only new real estate agents have but also experienced REALTORs. The need for more leads doesn’t end as you move forward in real estate, but your perspective might change. The initial mindset is “I need more leads” or “I need better leads.” There is nothing wrong with wanting more leads but chances are you aren’t necessarily just looking for leads, you want more buyers and sellers in your pipeline. Just a name with a wrong phone number and an unresponsive email is not necessarily what you want. You want true buyers and sellers.
Zero Resistance FSBO Prospecting
There is a ton of information out there on how to get an FSBO to list with you. Working to build trust with a for sale by owner prospect takes skill and a FSBO prospecting plan. With this, you can make FSBO leads one of the largest sources of business for you as a REALTOR. The problem with most FSBO prospecting plans is they are too pushy and create resistance. These old school tactics may have worked in previous years, but leads respond much differently in our modern world and if you are not meeting the FSBO prospect with value, you have little chance at landing the listing.
5 Fast Tips for Overcoming Failure in as a New Real Estate Agent
Failure in real estate is a hard pill to swallow. You put so much work into securing the listing or building trust with a buyer and they go another direction. The seller lists with another agent and the buyer walks into an open house and buys through the listing REALTOR. What gives? Failure is part of real estate and, to be honest, it shouldn’t even be called failure. Failure has a negative connotation and what we are dealing with her is not negative, it’s just learning, growing, and practice.
The Best Questions to Ask Real Estate Leads
In real estate, most training is around script training and objection handling. These concepts are very important for real estate agents, but oftentimes, the questions we ask are the key to connecting with leads. If you ask the right questions, you find out so much about the lead, what their needs are, and you begin to understand their motivation. Real estate leads need to feel heard and they can pick up instantly on any feelings of insincerity. Asking the right questions is truly one of the keys that every real estate agent needs to know to sell more homes and connect with more people.