The Best Questions to Ask Real Estate Leads
Buyers, New Agents, Sellers, Systems, Prospecting and Sales Michael Montgomery Buyers, New Agents, Sellers, Systems, Prospecting and Sales Michael Montgomery

The Best Questions to Ask Real Estate Leads

In real estate, most training is around script training and objection handling. These concepts are very important for real estate agents, but oftentimes, the questions we ask are the key to connecting with leads. If you ask the right questions, you find out so much about the lead, what their needs are, and you begin to understand their motivation. Real estate leads need to feel heard and they can pick up instantly on any feelings of insincerity. Asking the right questions is truly one of the keys that every real estate agent needs to know to sell more homes and connect with more people.

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New Real Estate Agent Networking Hacks
New Agents, Prospecting and Sales, Personal Growth Michael Montgomery New Agents, Prospecting and Sales, Personal Growth Michael Montgomery

New Real Estate Agent Networking Hacks

Networking is a key part of selling real estate. As a new real estate agent, you need to have the skills to successfully meet people at events and build relationships with them. Networking and events can make up a huge part of your business building process, but you need to know how to effectively networking with people and work a room.

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The ONE Key to Success as a New Real Estate Agent

The ONE Key to Success as a New Real Estate Agent

In real estate there are a few very important things that will lead to a successful career. Often, we can over complicate the process and lose track of what is most important to our success. If you want to continue to grow your business over time, there is one thing that can almost guarantee your success. One trait that if you stick to it will put you in the top percentage of REALTORs before you know it.

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The BEST Content Marketing Channel for Real Estate
Marketing, New Agents, Systems, Prospecting and Sales Michael Montgomery Marketing, New Agents, Systems, Prospecting and Sales Michael Montgomery

The BEST Content Marketing Channel for Real Estate

As a real estate agent, you need to be leveraging content marketing to help attract more leads and prospects to you, but, with all the content marketing channels out there, which is the best one for a real estate agent? Content marketing in real estate can consist of blogging, social media, video, podcasting/audio, and even books and speaking. With all these approaches to content marketing and only so much time to dedicate to producing content, it can be hard to find the right channel to use as a REALTOR.

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The Best Free Lead Gen Idea for Database Marketing in Real Estate
Marketing, New Agents, Systems, Prospecting and Sales Michael Montgomery Marketing, New Agents, Systems, Prospecting and Sales Michael Montgomery

The Best Free Lead Gen Idea for Database Marketing in Real Estate

As a new real estate agent, you will be searching for many ways generate leads for your real estate business. There are countless ways that you can focus on to attract buyers and sellers as a REALTOR, however, chances are your first few deals, and most of your deals over the course of your career, will come from your database. If you build your database and continue to take care of those in your database, you will have a steady stream of income for your entire career. One of the best lead gen ideas for database marketing in real estate is the annual real estate evaluation for everyone you know.

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The Reasons People Move - REALTOR Lead Gen

The Reasons People Move - REALTOR Lead Gen

One of the most important parts of training and learning as a new real estate agent is to identify when someone could be looking to sell their house and/or buy a house. You need to be know the signs that someone could be moving soon. As new real estate agent, when you are building your network, you will need to increase the number of conversations that you are having with people. In having more conversations with leads, you will naturally hear about their lives. Listen well when people are talking about their lives and changes that are happening because it could be a sign they will be moving soon.

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How To Quickly Get Clients in Real Estate
New Agents, Prospecting and Sales Michael Montgomery New Agents, Prospecting and Sales Michael Montgomery

How To Quickly Get Clients in Real Estate

It doesn’t matter if you are a new real estate agent or an experienced REALTOR, everyone will hit that point when they say “SOS, I need a deal now.” In real estate, the sales cycle is usually 90 days. Therefore, the prospecting and action you take now will benefit you in 90 days. This sales cycle is one of the great challenges for new real estate agents, especially if you are familiar with quick sales cycles. SOS, I all about needing to sell a home fast. At this point, we are still mindful of the 90 day cycle, however, the approach is much more direct and with time constraints.

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33 Touch Campaign For Real Estate Agents

33 Touch Campaign For Real Estate Agents

The 33 Touch Campaign is the systematized approach to stay in touch with your database over the course of one year. The concept comes from The Millionaire Real Estate Agent book by Gary Keller. Keller’s research indicates that people need to hear from you 33 times per year to remember you and for you to stay top of mind.

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8 x 8 Real Estate Touch Ideas for REALTORs

8 x 8 Real Estate Touch Ideas for REALTORs

In real estate, the 8x8 and 33 touch campaigns are used to stay in touch with people in your database. You can use these strategies together. The 8x8 campaign is used when you meet a new person who is entering your database or when someone in your database shows interest in selling or buying. The 33-touch campaign is used to stay in touch with your database throughout the year.

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How To Get Back on Track with your Real Estate Goals

How To Get Back on Track with your Real Estate Goals

Success in real estate is closely tied to consistency and sticking to your routines. We need to build positive habits that reflect our long terms goals and continue to do they daily activities required to reach out goals, but what happens when we get off track with our daily routines? How do we quickly get back on the right path to success?

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Facebook Ads vs Google Ads for Real Estate Agents
Marketing, New Agents, Prospecting and Sales Michael Montgomery Marketing, New Agents, Prospecting and Sales Michael Montgomery

Facebook Ads vs Google Ads for Real Estate Agents

As a real estate agent, you are constantly looking for lead generation tips and tricks to help drive more businesses into your pipeline. When looking at lead generation strategies, the two main sources are Facebook Ads and Google Ads. As a real estate agent, is which advertising platform do you think is more effective: Facebook Ads or Google Ads?

In this post, we are going to decode which lead gen platform is better for REALTORs.

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Newsjacking for Real Estate Agents
Marketing, New Agents, Prospecting and Sales Michael Montgomery Marketing, New Agents, Prospecting and Sales Michael Montgomery

Newsjacking for Real Estate Agents

As a real estate agent, being featured in the news can be a huge competitive advantage. A news feature is free publicity and advertising for you, and it helps position you as a local expert. Some real estate agents spend years building relationships with journalist and news agencies to be their go-to source for local real estate stories. As a new or growing real estate agent, how can you break into the news without years of experience or strong relationships in the news industry?

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