Posts in Marketing
The Best Free Real Estate Agent Tools for 2019

As a real estate agent, there are so many apps, tools, and CRMs to choose from. Each piece of software works a little differently and has certain features. What are the best tools out there if you are on a budget and want to focus on free tools only? We have your back! Here are our favorite real estate agent tools, apps, and CRMs for 2019. They include tools for meditation, productivity, organization, video, lead generation, social media, and graphic design.

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New Real Estate Agent Geo Farming Plan

Geographic farming is the most powerful way to grow and maintain a successful real estate business.  It allows you to establish your brand and centralize your listings and sales in one geographic area.  To be a successful farmer you must commit to an area and understand that it’s a marathon, not a sprint.  Setting up these expectations and being in the right mindset right out of the gate is the key to success. As a new real estate agent, you can quickly become a geo farming pro with these quick tips.

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How To Become a Builder's Real Estate Agent

Working with a builder as a real estate agent can be a steady stream of business and it can be lucrative. It can also have some downsides and in this podcast, we will explore both the pros and cons to working with a builder in real estate. If you want to represent a builder, then it will come down to building a relationship with them. You do this through standing out, knowing their product, knowing what they want, and constantly following up. Then, when your moment comes, be ready to over deliver.

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Free Marketing Ideas for New Real Estate Agents in 2019

Being a real estate agent is an expensive career. There are all your known costs like your brokerage, office supplies, board dues, and then there are all those additional marketing costs that you weren’t expecting. How can you generate leads if you don’t have the marketing budget of other REALTORs? Well, it’s actually much easier than you would think. The best source of business for a new real estate agent with a low budget is your sphere. You need to know how to best stay in front of your sphere to start producing at a high level.

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The Power of Public Speaking in Real Estate

Public speaking in real estate can be a huge lead generation source and it can quickly expand your influence as a real estate agent in your community. Yes, it takes work to learn how to public speak and it can be a challenge to land speaking engagements off the start, but with some time and effort, speaking can be a great source of business. Start by going to Toastmasters. From there you can start crafting your speech and refining your content. Finally, you can reach out to event organizers in your city and you can start building your influence.

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Market Mondays: Listing Update Email

As a real estate agent, you need a system for listing maintenance and following up with sellers during your listing agreement. Market Monday is an email you can send your sellers on a weekly basis. This email keeps them updated on the market conditions and primes them for a price reduction. It is a simple email that includes feedback, market updates, marketing, and a REALTOR recommendation.

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Handling Negative Real Estate Reviews

In real estate, negative reviews are just part of the business. They aren’t fun and they can really sting but they do happen. Avoiding them completely either means you aren’t taking enough challenges with your business or your aren’t asking enough people for reviews. Negative reviews can be an opportunity. You can respond with positive customer service and actually put your business in a better position despite the negative review.

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Email Marketing Hacks for REALTORs

As a real estate agent, email marketing can be fantastic way to build relationships with people in your database. It’s just important to you approach your real estate email marketing with the right strategy. In this podcast, we discuss a few of the best hacks for REALTORs who want to leverage the power of email marketing using such platforms as Mailchimp. You will learn about subject lines, open rates, unsubscribers and more.

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Selling Real Estate to Analytical Personalities (Blue/High C)

When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 types: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). In this podcast, you will be learning how to sell to the Blue personalities or the High C personalities. These are the analytical personalities and the detail oriented people. They can be very slow to make decisions and need all of the information before moving forward.

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Selling Real Estate to Steady Personalities (Green/High S)

When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue) . In this podcast, you will be learning how to sell to the Green personalities or the High S personalities. These people dislike conflict and are risk averse. They crave safety and are slow to make decisions. Knowing how to sell to this personality type is very important because there is risk and change when someone is buying or selling a home.

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Selling Real Estate to Influencer Personalities (Yellow/High I)

Selling real estate requires a keen understanding of people and their personalities. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). Each of these 4 personalities require a different sales approach to win them over in real estate. High I personalities or Yellows are outgoing, enthusiastic, and the life of the party. As a real estate agent, you will need to perfect your small talking skills as they want to know who you are. They are very concerned with likeability and rapport.

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Selling Real Estate to Dominant Personalities (Red/High D)

Selling real estate to dominant personalities takes skill and tact. Dominant personalities are coded with the color Red or known as High Ds in a DiSC personality test. High Ds are risk tolerant, quick to make decision, and they prioritize results and time. In sales, you never want to “tell” a red personality what to do as they will resent the salesperson; furthermore, you want to be first in the door because they will be quick to select an agent on the spot.

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