The Best Real Estate Agent Elevator Pitch
Marketing, New Agents, Systems, Prospecting and Sales Michael Montgomery Marketing, New Agents, Systems, Prospecting and Sales Michael Montgomery

The Best Real Estate Agent Elevator Pitch

A real estate agent elevator pitch is a crucial step in building your real estate business. How you respond to the question, “what do you do” can have a lasting impact on the person you are having a conversation with or it can have little impact. Your elevator pitch is your quick response to someone asking you what you do for a living.

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New Real Estate Agent Objections and Scripts
Buyers, New Agents, Sellers, Systems, Prospecting and Sales Michael Montgomery Buyers, New Agents, Sellers, Systems, Prospecting and Sales Michael Montgomery

New Real Estate Agent Objections and Scripts

Objections are part of being a real estate agent. Every successful REALTOR has scripts to handle common objections when dealing with sellers, buyers, and prospects. As a new real estate agent, you will have a particular set of objections to be prepared. In this post, you will learn how to handle new REALTOR objections in real estate. Plus you can download a PDF objection guide for new real estate agents.

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Sell it Like Serhant: Book Summary and Review
New Agents, Systems Michael Montgomery New Agents, Systems Michael Montgomery

Sell it Like Serhant: Book Summary and Review

This is a sales book every real estate agent should read. Learn how to follow up effectively, plan your day, and prospect for new business every day. This book is clearly written with plenty of funny anecdotes and stories that will resonate with both new and growing real estate agents. The takeaways and lessons are not clouded by the entertaining stories as Ryan as clear action steps following each account.

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Hacking Real Estate Success with Happiness
New Agents, Systems, Personal Growth Michael Montgomery New Agents, Systems, Personal Growth Michael Montgomery

Hacking Real Estate Success with Happiness

In real estate, we are all chasing after the next deal, lead, or agent to hire. It's human nature to have the mindset that having more success in real estate will lead to more happiness. However, what if this is a broken equation and happiness will actually lead to more success?

Shawn Achor demonstrated this with his research at Harvard. As a real estate agent, regardless of where your production is, we need to be finding joy in our careers. Not only will this lead to a more enjoyable life, but studies suggest that we can increase our sales by 37% by changing the way we look at the world. 

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Is Cold Calling Dead in Real Estate?
New Agents, Prospecting and Sales Michael Montgomery New Agents, Prospecting and Sales Michael Montgomery

Is Cold Calling Dead in Real Estate?

Almost every real estate agent will consider cold calling in their career. They may not like it when people cold call them but part of them is intrigued by the idea of picking up the phone, making a few calls and landing a listing presentation. Cold calling is a perfectly acceptable form of lead generation in real estate, but you need to understand that trade offs. If your cold calling is coming at the expense of your database marketing, then you are making a mistake. Cold calling is a huge time investment and, in our opinion, there are better ways to generate leads in real estate. That said, it can be used in tandem with geo farming.

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How To Stop Comparing Yourself to Others in Business
New Agents, Personal Growth Michael Montgomery New Agents, Personal Growth Michael Montgomery

How To Stop Comparing Yourself to Others in Business

As a real estate agent, it is easy to compare yourself to others. Other agents at your office may be quick to let you know about their recent successes and social media has made it too easy to compare ourselves with others. It’s human nature to look to others to see how we compare. Regardless, we all still find ourselves scrolling through one of our competitor’s social media profiles wondering what we are doing wrong.

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How To Attend a Conference as a REALTOR
New Agents, Systems Michael Montgomery New Agents, Systems Michael Montgomery

How To Attend a Conference as a REALTOR

They say that conferences are the best places to network and meet potential clients, and while there is truth to this, there is a lot of value a real estate agent can pull from a professional conference. From all the learning that can be accomplished to the social media content you can capture and skills you can refine. In this podcast, you will learn 7 tips to get the most out of your next professional conference.

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How Long Will It Take To Be Successful in Real Estate
New Agents, Prospecting and Sales Michael Montgomery New Agents, Prospecting and Sales Michael Montgomery

How Long Will It Take To Be Successful in Real Estate

As a new real estate agent, how long will it take for you to become profitable and start making money? This question comes up a lot. Realtors become licensed and are excited to get out there and start selling homes. This is not the way building a business works. It takes time and strategy to start producing and selling homes. Then after a few years when there are some deals flowing in, how do you become more profitable? Do you try to increase revenue or decrease expenses?

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 Text Messaging Tips for Realtors
New Agents, Prospecting and Sales Michael Montgomery New Agents, Prospecting and Sales Michael Montgomery

Text Messaging Tips for Realtors

As a real estate agent using text messaging can be one of your best prospecting mediums. In our modern world, most leads will prefer text message to phone calls. That’s not to say we shouldn’t call leads during prospecting time, but you are most likely to get a response over text. In this real estate agent podcast, you will learn some quick text messaging tips and a few scripts for lead generation and touching base with your database.

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How To Get Leads at Open Houses
Marketing, New Agents, Prospecting and Sales Michael Montgomery Marketing, New Agents, Prospecting and Sales Michael Montgomery

How To Get Leads at Open Houses

As a real estate agent, you need to have a diverse set of lead generation strategies. Open houses can be a gold mine for buyers and sellers, however, most REALTORS do not gather the leads they are hoping for at an open house. They find that buyers can be guarded and not want to give up their information. Well, that might be true, but with these tips, you will be able to increase the chances of getting the guests information and land more leads from your open houses.

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5 Quick Sales Tips for Introverted Real Estate Agents
New Agents, Prospecting and Sales, Personal Growth Michael Montgomery New Agents, Prospecting and Sales, Personal Growth Michael Montgomery

5 Quick Sales Tips for Introverted Real Estate Agents

For years real estate agents had this image of being loud, over the top, sales people. Many new real estate agent are concerned that they will not be able to succeed unless they are extroverted. This is not the case! There are many benefits to selling real estate as an introvert. In fact, many of the best modern salespeople have introverted tendencies. Yes, introverts still need to build their communication skills and go to events that are not the most comfortable, but extroverts also need to learn how to ask the right questions, slow down their speech, allow prospects to talk.

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The Rule of 7 in Real Estate Agent Marketing
Marketing, New Agents, Prospecting and Sales Michael Montgomery Marketing, New Agents, Prospecting and Sales Michael Montgomery

The Rule of 7 in Real Estate Agent Marketing

As a real estate agent, you need to be constantly staying top of mind with your clients and potential clients. Have you ever logged onto Facebook and noticed that someone in your network just listed their home with another agent? This is one of the most challenging feelings in real estate. One of the main contributors to this is not everyone in your database knows you are in real estate. In fact, in marketing, there is a rule that people need to hear your message 7 times before they start to see you as a service provider. Therefore, if you have only had a few conversations with the person that listed with someone else, then chances are, they don’t even know you are in real estate.

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