Posts in Marketing
Best Closing Gifts for Buyers and Sellers

Choosing a closing gift for a buyer or seller can be difficult in real estate. There is no real etiquette set out and it can be a challenge to determine if it should be a personalized gift or a systematized approach. Although it can take some time, selecting the right gift can be extremely important and can strengthen the bond between you and your client. Not to mention, it just feels good to give a nice closing gift to a client!

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Zero Resistance FSBO Prospecting

There is a ton of information out there on how to get an FSBO to list with you. Working to build trust with a for sale by owner prospect takes skill and a FSBO prospecting plan. With this, you can make FSBO leads one of the largest sources of business for you as a REALTOR. The problem with most FSBO prospecting plans is they are too pushy and create resistance. These old school tactics may have worked in previous years, but leads respond much differently in our modern world and if you are not meeting the FSBO prospect with value, you have little chance at landing the listing.

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New Real Estate Agent Elevator Pitch

A new real estate agent elevator pitch is a crucial step in building your real estate business. How you respond to the question, “what do you do” can have a lasting impact on the person you are having a conversation with or it can have little impact. Your elevator pitch is your quick response to someone asking you what you do for a living.

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The BEST Content Marketing Channel for Real Estate

As a real estate agent, you need to be leveraging content marketing to help attract more leads and prospects to you, but, with all the content marketing channels out there, which is the best one for a real estate agent? Content marketing in real estate can consist of blogging, social media, video, podcasting/audio, and even books and speaking. With all these approaches to content marketing and only so much time to dedicate to producing content, it can be hard to find the right channel to use as a REALTOR.

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The Best Free Lead Gen Idea for Database Marketing in Real Estate

As a new real estate agent, you will be searching for many ways generate leads for your real estate business. There are countless ways that you can focus on to attract buyers and sellers as a REALTOR, however, chances are your first few deals, and most of your deals over the course of your career, will come from your database. If you build your database and continue to take care of those in your database, you will have a steady stream of income for your entire career. One of the best lead gen ideas for database marketing in real estate is the annual real estate evaluation for everyone you know.

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The Reasons People Move - REALTOR Lead Gen

One of the most important parts of training and learning as a new real estate agent is to identify when someone could be looking to sell their house and/or buy a house. You need to be know the signs that someone could be moving soon. As new real estate agent, when you are building your network, you will need to increase the number of conversations that you are having with people. In having more conversations with leads, you will naturally hear about their lives. Listen well when people are talking about their lives and changes that are happening because it could be a sign they will be moving soon.

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33 Touch Campaign For Real Estate Agents

The 33 Touch Campaign is the systematized approach to stay in touch with your database over the course of one year. The concept comes from The Millionaire Real Estate Agent book by Gary Keller. Keller’s research indicates that people need to hear from you 33 times per year to remember you and for you to stay top of mind.

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8 x 8 Real Estate Touch Ideas for REALTORs

In real estate, the 8x8 and 33 touch campaigns are used to stay in touch with people in your database. You can use these strategies together. The 8x8 campaign is used when you meet a new person who is entering your database or when someone in your database shows interest in selling or buying. The 33-touch campaign is used to stay in touch with your database throughout the year.

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Facebook Ads vs Google Ads for Real Estate Agents

As a real estate agent, you are constantly looking for lead generation tips and tricks to help drive more businesses into your pipeline. When looking at lead generation strategies, the two main sources are Facebook Ads and Google Ads. As a real estate agent, is which advertising platform do you think is more effective: Facebook Ads or Google Ads?

In this post, we are going to decode which lead gen platform is better for REALTORs.

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Newsjacking for Real Estate Agents

As a real estate agent, being featured in the news can be a huge competitive advantage. A news feature is free publicity and advertising for you, and it helps position you as a local expert. Some real estate agents spend years building relationships with journalist and news agencies to be their go-to source for local real estate stories. As a new or growing real estate agent, how can you break into the news without years of experience or strong relationships in the news industry?

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Real Estate Lead Follow Up Hack

In today’s world, it can be hard to connect with a real estate leads. Driving leads to sign up on your website can be accomplished with Facebook ads or Google ads, however, converting the lead and starting a conversation with the real estate lead is on you as the agent.                                    

Real estate agents know the importance of “speed to lead” and trying to get to the lead in less than 5 minutes.

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The Best Time to Ask a Seller for a Referral

Knowing how to ask for referrals in real estate is imperative. For most real estate agents, 9 out of every 10 transactions will be from a referral or from a past client. There are two main challenges that most REALTORs face when considering referrals: how to ask for a referral in real estate, and when to ask for a referral.

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