How To Ask For Real Estate Referrals On Facebook

How To Ask For a Referral On Facebook in Real Estate

How to ask for a referral on facebook in real estate

If you are like most real estate agents, chances are you will complete 9 out of every 10 deals from your sphere of influence and many of these people are on Facebook. This may be past clients or referrals from people you know. This is a huge number; ninety percent of your business will come from one source, yet it is one of the items that most real estate agents struggle with.

Asking for a referral can be uncomfortable. As a modern real estate agent, you don’t want to seem “pushy” or “salesy.” It’s not the 1980s anymore and pushing your referral request on your sphere of influence is a quick way to lose friends. However, not asking for referrals will lead to a dry pipeline.

What is the answer? How do we ask for referrals in a tactful way and how can we leverage social media like Facebook to ask for these referrals?

 Tips for Real Estate Agents

First off, most real estate agents over complicate the referral request process. Thoughts of doubt creep in and we would usually rather miss the deal than put ourselves out there and ask for a referral. Even if we say this is not true, our actions say differently.

Don’t over complicate it and worry about feeling “pushy.” In most cases, the person you are asking wants nothing more than to help you.

A few weeks ago, one of my website copywriters reached out and asked for a referral. He simply said it has been great working with and if I know of any other real estate agents that could use some help, he would love it if I kept him in mind.

The prompted me to start thinking of other agents that may benefit from his services. I was happy with his service and I wanted others to benefit from his work too.

He didn’t over complicate it. He simply asked me to keep his name in mind if I heard of any other agents who need help.

Benjamin Franklin Effect

This concept was first introduced by, Benjamin Franklin (no kidding) and it stipulates that we tend to like those more if we help them.

This seems counterintuitive as you think the person that is benefiting should like the person providing the serve or task more. Where in fact, the person that is helping tends to like the person that requested the help more.

When asking for referrals, keep it mind that the person that is referring you feels great about themselves. By giving them the opportunity to provide you with a referral, they are usually happy to help as it makes them feel better as well.

The Power of An Out

This powerful concept can be used in many ways in real estate. This is a method of giving the person an easy out and lowering their guard.

Using the Power of An Out, you are finishing your ask with

“No need to respond”

“No pressure”

By letting the person know that there is “no need for them to respond” you are giving them an easy out. The funny thing about it is it makes them want to respond more!

The Pattern Interrupt Ask

In real estate, there are the standard questions we know. Questions like, “do you know anyone who is looking to buy or sell real estate?”

It is like when you are browsing in a store and the clerk asks, “can I help you find anything?” What is your natural response? “Just browsing”

What if they ask you this in a different way? That is the point of a Pattern Interrupt Ask. You are asking the same thing but in a different way.

Instead of, “do you know anyone who is looking to buy or sell real estate?”

 You can ask

“Do you know anyone who could use some real estate advice?”

“Do you know anyone who would want to know what homes are selling for in their neighborhood?”

Since this isn’t the standard way of asking, it causes the person to pause and think about the request differently.

Make It Easy

If you are asking for someone to do something (like send you a referral), you need to make it super easy for them. If you are asking for this on Facebook, then you need share the EXACT way they can provide you with the referral.

Although people want to help, if you don’t give them clear directions of how to help, you will never get a referral.

In your Facebook post, make sure that you let them know at the end of the post exactly how the can send the referral your way.

“Do you know anyone who would want to know what homes are selling for in their neighborhood? If so, send me a quick Facebook message and I will get right to work!”

Clear ask with clear instructions!

Use a Story on Facebook

On Facebook, you have the power to share an eye catching photo or video and use some compelling text. If you really want to get people to respond, use the power of a story.

Take a photo of a family in their new house or with a sold sign. Share some details (with their consent) about the success story and share this on Facebook. In the last section of your post, use the Pattern Interrupt Ask with the Power of An Out.

Text:

I quickly wanted to share the story of the Johnsons. They needed to sell their townhouse and move to a larger home to accommodate their beautiful growing family. We had their home one the market for 2 weeks and we were able to find a great buyer for their home. Now they have found their dream home and we are just waiting for possession!

Do you know anyone who is looking for real estate advice? No pressure, but if so, feel free to shoot me a quick Facebook message!

This post draws in the user with the story. Plus, it uses a Pattern Interrupt Ask with the Power of an Out and easy instructions. Pair this with a short video or a photo of the family and you have a winning referral request on Facebook.

I Don’t Have a Recent Success Story

No worries! You can do the same thing by documenting your day. People love to know what is happening behind the scenes in real estate. Take a photo of yourself preparing a market evaluation or putting together community stats for an area. From there, you can post the same thing with a short story and a photo of you.

You can also use a video or photo of you in an open house or door knocking. The opportunities are endless.

Avoid Spammy Posts

Whatever you do, don’t just post on Facebook asking for business. This comes across as “spammy” and is off putting, in my opinion. Make sure that you post with a story, photo, and/or video.

You don’t want to make the post about the ask, you want to make the post about the story.

You don’t want to make the post about the ask, you want to make the post about the story.

When people ask, “what is spammy and what isn’t,” my response is, “you know a spammy post when you see it.”

The best rule of thumb is never make the post about the ask.

Give Referrals

To receive more referrals on Facebook, start giving more referrals on Facebook. Without a doubt there are people in your network that would love referrals and if not, people in your network are close with others that would love referrals.

By giving referrals on Facebook, you establish yourself as the connector and a giver. When people think of needing someone, your name comes up. In being this person, you become the go-to resource for people in your network.

When you need a service provider, put out a post asking your network for an electrician, painter, or their favorite restaurant.

Bonus: My Referral Email

Hi NAME

I hope all is well! Looking forward to catching up with you soon! 

Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone.

No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help.

Chat soon!

 

Conclusion

Real estate agents tend to over complicate asking for referrals. Often, agents don’t want to seem “pushy,” so they just never ask for referrals. For most, referrals are ninety percent of their business. Don’t let your fear of asking get in the way of your income.

Be strategic with your ask and always give the person an out. Ask for referrals in a different way and when asking on Facebook, always use a story with the ask.

 Follow Up Reading

The Best Time to Ask a Seller for a Referral

SEO Tips for REALTORs

Overcoming The Fear of Rejection in Real Estate

Question: What are your favorite ways to ask for referrals in real estate? Let me know in the comments below.

-Michael Montgomery