Posts in Learning
How To Attend a Conference as a REALTOR

They say that conferences are the best places to network and meet potential clients, and while there is truth to this, there is a lot of value a real estate agent can pull from a professional conference. From all the learning that can be accomplished to the social media content you can capture and skills you can refine. In this podcast, you will learn 7 tips to get the most out of your next professional conference.

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Most Popular Real Estate Tips from 100 Episodes

After 100 episodes of Rev Real Estate School, there are four clear winners when it comes to the most popular trips and tricks for real estate agents. These four episodes were downloaded more than any other lessons in our first 100 episodes of Rev Real Estate School. There are tips on becoming a regular, email marketing, questions for leads, and how to make $100,000 in real estate!

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Join a Real Estate Team or Go Solo?

There is so much to know in real estate. The list of skills required to be a successful real estate agent is endless. How does one learn everything they need to know to be a successful real estate agent? Well, it comes down to the people you pair with. That might be choosing to join a real estate team or working closely with a real estate mentor. If you are new real estate agent (0-2 years experience) a team and mentor is recommended in most cases. If you are a growing agent (3-5 years experience) then a team may work or you could just want to pair with a great mentor.

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How To Never Split The Difference in Real Estate

As a real estate agent, you need to know how to effectively negotiate with other real estate agents, sellers, and even your own buyers. In the book Never Split the Difference by Chris Voss there are a number of tips and tricks for real estate agents. Two of the most power concepts include Tactical Empathy and Calibrated Questions. These two parts to negotiation make the other party lower their guard and it turns the negotiation into a problem solving venture.

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Selling Real Estate to Analytical Personalities (Blue/High C)

When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 types: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). In this podcast, you will be learning how to sell to the Blue personalities or the High C personalities. These are the analytical personalities and the detail oriented people. They can be very slow to make decisions and need all of the information before moving forward.

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Selling Real Estate to Steady Personalities (Green/High S)

When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue) . In this podcast, you will be learning how to sell to the Green personalities or the High S personalities. These people dislike conflict and are risk averse. They crave safety and are slow to make decisions. Knowing how to sell to this personality type is very important because there is risk and change when someone is buying or selling a home.

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Selling Real Estate to Influencer Personalities (Yellow/High I)

Selling real estate requires a keen understanding of people and their personalities. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). Each of these 4 personalities require a different sales approach to win them over in real estate. High I personalities or Yellows are outgoing, enthusiastic, and the life of the party. As a real estate agent, you will need to perfect your small talking skills as they want to know who you are. They are very concerned with likeability and rapport.

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Selling Real Estate to Dominant Personalities (Red/High D)

Selling real estate to dominant personalities takes skill and tact. Dominant personalities are coded with the color Red or known as High Ds in a DiSC personality test. High Ds are risk tolerant, quick to make decision, and they prioritize results and time. In sales, you never want to “tell” a red personality what to do as they will resent the salesperson; furthermore, you want to be first in the door because they will be quick to select an agent on the spot.

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Four Personalities You Need To Know in Real Estate (Colors)

As a real estate agent, you will deal with many different types of people and personalities. Knowing how to sell to each personality type can be a huge advantage as a real estate agent. There are various personality testing mechanisms, but the testing we use is DiSC and associate each 4 personality types with a color. There is D - Driver (Red), I - Influence (Yellow), S - Steadiness (Green), C - Conscientious (Blue).

In this real estate agent training podcast, you will learn about the 4 different personality types.

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B2B Sales in Real Estate

In real estate, agents are quick to have many conversations with potential consumers, however, they forget about business contacts. REALTORs that overlook business to business (B2B) contacts are missing a large potential source of referrals. Just like other business owners, real estate agents can build strong relationships with other business owners in theri city.

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Good Enough vs. Perfect in Business

In real estate, there are a ton of choices to make. You might be trying to choose the perfect script before starting your prospecting or choosing the perfect CRM before organizing your clients. Author Barry Schwartz in his book The Paradox of Choice states that people are either maximizers where they strive for perfection or satisficers where they shoot for “good enough".” The amazing finding is those that strive for “good enough” usually are happier with the out come.

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What is the Real Estate 3-2-1 Habit

As a real estate agent, you need to have a plan when you first get into the office. You should be able to start the day in a similar way each day with strategies that set your mindset up for success. The Real Estate 3-2-1 is a simple exercise that you can do every morning when you first get into the office. It will take less than 5 minutes and will leave you feeling happier, more optimistic, healthier, and productive.

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