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They better be bringing a warm coffee back to us or there is going to be a stern talking to about this.
In the meantime, feel free to browse some of our latest and greatest articles, training videos, and podcasts.
As a real estate agent, you need to understand how to ask for real estate referrals. Top producers in real estate not only provide excellent service when buying or selling real estate, but they also leverage people in their network to grow their business and stay top of mind. There are several sources of referrals in real estate, whether that be friends and family, your sphere of influence, past clients, other real estate agents, or business owners.
As a real estate agent, you should focus on selecting between 4-5 streams of business. A stream of business is a lead generation strategy or approach to sales. Picking pillars to your real estate business will ensure you stay focused on activities that will builder your business and will help avoid distraction.
As a real estate agent, open houses can be a great lead generation strategy to increase your real estate sales. You have the opportunity to chat with current and potential home buyers. Through your open house, if set up properly and you invited the neighbors, you can acquire their contact information and become their future real estate agent. Hosting a real estate open house is one of Rev Real Estate School’s top ideas for lead generation, but what are some unique ideas to attract people to your open house? Furthermore, how do we motivate open house attendees to use the sign in sheet and provide their contact information?
Almost every real estate agent will consider cold calling in their career. They may not like it when people cold call them but part of them is intrigued by the idea of picking up the phone, making a few calls and landing a listing presentation. Cold calling is a perfectly acceptable form of lead generation in real estate, but you need to understand that trade offs. If your cold calling is coming at the expense of your database marketing, then you are making a mistake. Cold calling is a huge time investment and, in our opinion, there are better ways to generate leads in real estate. That said, it can be used in tandem with geo farming.
As a real estate agent, it is easy to compare yourself to others. Other agents at your office may be quick to let you know about their recent successes and social media has made it too easy to compare ourselves with others. It’s human nature to look to others to see how we compare. Regardless, we all still find ourselves scrolling through one of our competitor’s social media profiles wondering what we are doing wrong.
They say that conferences are the best places to network and meet potential clients, and while there is truth to this, there is a lot of value a real estate agent can pull from a professional conference. From all the learning that can be accomplished to the social media content you can capture and skills you can refine. In this podcast, you will learn 7 tips to get the most out of your next professional conference.
As a new real estate agent, how long will it take for you to become profitable and start making money? This question comes up a lot. Realtors become licensed and are excited to get out there and start selling homes. This is not the way building a business works. It takes time and strategy to start producing and selling homes. Then after a few years when there are some deals flowing in, how do you become more profitable? Do you try to increase revenue or decrease expenses?
As a real estate agent using text messaging can be one of your best prospecting mediums. In our modern world, most leads will prefer text message to phone calls. That’s not to say we shouldn’t call leads during prospecting time, but you are most likely to get a response over text. In this real estate agent podcast, you will learn some quick text messaging tips and a few scripts for lead generation and touching base with your database.
As a real estate agent, you need to have a diverse set of lead generation strategies. Open houses can be a gold mine for buyers and sellers, however, most REALTORS do not gather the leads they are hoping for at an open house. They find that buyers can be guarded and not want to give up their information. Well, that might be true, but with these tips, you will be able to increase the chances of getting the guests information and land more leads from your open houses.
For years real estate agents had this image of being loud, over the top, sales people. Many new real estate agent are concerned that they will not be able to succeed unless they are extroverted. This is not the case! There are many benefits to selling real estate as an introvert. In fact, many of the best modern salespeople have introverted tendencies. Yes, introverts still need to build their communication skills and go to events that are not the most comfortable, but extroverts also need to learn how to ask the right questions, slow down their speech, allow prospects to talk.